MCC helps brands to better understand and assess their existing businesses and to develop strategies for future growth. Areas of expertise are:
- BRAND EVOLUTION - development, positioning, communication, strategy and engagement
- MARKETING & ADVERTISING - digital and traditional content, campaigns, events, collateral, media amplification, marketing mix and ROI analysis, agency and vendor management
- MARKET ANALYSIS - commercial and competitive analysis, opportunity identification, consumer data analytics and trend forecasting, distribution channel analysis
- STRATEGIC PLANNING - sales and inventory analysis, open-to-buy planning and management, demand generation and forecasting, GTM analytics, solution pricing, P&L analysis
- PRODUCT DEVELOPMENT - sourcing, lifecycle management (PLM), positioning and merchandising, category assortment management, SKU rationalization and optimization, pricing architecture
- CUSTOMER ENGAGEMENT - consumer base identification and segmentation, CRM, acquisition, expansion and retention
- REAL ESTATE SOLUTIONS - site selection and location analysis, deal economics and structuring, lease negotiation and management
- ORGANIZATIONAL STRUCTURE - recruiting, hiring, training, managing and motivating best in class individuals and teams
- INVESTMENT ADVISORY - market research and strategic evaluations for pre and post acquisition of brands
